Sport, Experiential & Entertainment

Welcome to The Front Row.

Your Front Row In...

Sport

We connect the raw emotion of gameday to forge undying fandoms through partnerships and campaigns that bring brands and sports fans closer together.

Experiential

We connect imagination with intelligence to create extraordinary experiences that allow brands to physically connect with their audiences in a meaningful way.

Entertainment

We connect brands to communities through disruptive partnerships with talent and a wide range of entertainment properties, harnessing the unique relationship between fans and the things they love.

Our Expertise

All our work is creatively-led. We hire best-in-class specialists with a keen understanding of both the bigger brand story and a strong knowledge of what's actually possible. This approach allows them to work alongside our in-house production teams throughout the project to create innovative solutions while ensuring a practical approach to design development.

Our Capabilities

Partnership Identification
Partnership Evaluation
Partnership Frameworks
Experience Strategy
Creative Development
Channel Planning

Our reputation is built on producing smartly engineered solutions at any scale and across a range of channels at the highest level of execution. We pride ourselves on bringing the promised creative vision to life both on time and on budget.

Our Capabilities

• Experiential Creative & Execution
• Event Logistics & Delivery
• Partnership Activation
• Content Production
• Rights Negotiation
• Social Distribution & Amplification
• Talent Management

All our work is measurable. We have developed a number of proprietary tools to both measure and interpret a path forward for experiences, partnerships & properties in a variety of formats.

Our Capabilities

• Partnership Measurement & Optimisation
• Rights Management
• Experiential Measurement
• Channel Measurement

Our Proprietary Approach to Data & Insights

SCORE

Our bespoke methodology tool, SCORE, helps us to develop the optimal activation strategy for brands, to deliver maximum impact from partnerships

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GFI

Our property evaluation tool, Global Fan Index (GFI), delivers valuable insight into fans’ passion point engagement across 76 different markets

FNX

Our culture mapping tool, FNX, understands fan behaviour, identifying the parts of music culture relevant to brands, and then recommends partner assets to deliver growth