Social media isn’t just a channel anymore — it’s a deeply embedded consumer way of life and a vital part of how brands show up, communicate, and connect. From always-on community engagement, to content and campaign orchestration, to the latest innovations in social shopping. We are here to help you harness the power of social to drive breakthrough relevance, meaningful engagement and frictionless purchase.

End-to-end, customizable offering

Social Strategy

Strategy

- Social strategy
- Community insights
- Content strategy
- Social playbooks
- Trend analysis

Social Creative

Creative

- Tone & Voice
- Content Calendars
- Campaign Content
- Always-On Content
- Agile Content

Social Activation

Activation

- Content Publishing
- Community Engagement
- Live Events
- UGC Sourcing
- Social Commerce

Social Measurement

Measurement

- KPI Planning
- Performance Reporting
- Real-Time Dashboards
- Test & Learn Plans
- Competitive Audits

With a nimble mindset and constant pulse on the consumer VML brings energy, passion, positivity, and social savvy to the table every day, we’re lucky to have them as true partners and extensions of our team.

Lauren Morton

SMM Wendy’s

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Social Media Projets

Wendy's
Ont été récompensés

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
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Wendys Enter Chat Hero
U.S. Navy
Ont été récompensés

A peek into the real Navy

How the U.S. Navy faced its hardest recruiting year in decades head on.
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Navy hero image
Diageo

Bailey's Delicious Descriptions

Delicious Descriptions is a step closer to making treating accessible to everyone.
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Baileys hero image
Fanta

Fanta Mystery: The Most Fun and Spooky Halloween is Here!

An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
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Social Media Études

Liz Cole Gray
Étude

How brands are using the comments sections to drive results

“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Christina Miller Gray
Étude

Social Butterflies

Christina Miller on Reaching Audiences and Objectives
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Instagram for Social Media Oct2024
Étude

Like it or not, the age of the employee social ambassador is here

“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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Tik Tok Social Media insights Oct2024
Étude

A premature post-mortem: Ad execs on TikTok’s legacy so far

Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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Social Media Actualités

Navy news Social Media oct2024
Dans la presse

Navy dives deep into social media to attract next-gen submariners

The Navy has launched a high-tech scavenger hunt on a popular social media platform meant to draw in its next generation of submariners.
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