Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Expérience de Marque Projets

Frankfurter Allgemeine Zeitung
Ont été récompensés

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
Lire le case study
The 100th Edition Hero Image
Wendy's
Ont été récompensés

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
Lire le case study
Wendys Enter Chat Hero
Mondelez
Ont été récompensés

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
Lire le case study
OREO Calls HERO
Mondelez

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
Lire le case study
Name this oreo 16x9 3
Wendy's

Spicing Up the Holidays

A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament
Lire le case study
3 Spicy Ornament

Expérience de Marque Études

Coca Cola hero 01
Étude

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
Lire l'article

Expérience de Marque Actualités

Matthias Spaetgens 2
Actualités

Leader of VML Network Company Appointed Cannes Jury President

Chief Creative Officer of Scholz & Friends, a VML network company, chosen as Industry Craft president for 2025 Cannes Lions International Festival of Creativity
Lire l'article
Name this oreo 16x9 3
Actualités

VML's New Campaign Discovers the Origins of the Name OREO

VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
Lire l'article
Roddonjai John Wick
Dans la presse

John Wick Lookalike Goes to Battle to Sell His Car

In this playful campaign by VML Thailand for Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters
Lire la suite
FW Canada Le Petit Roi
Dans la presse

‘Le Petit Roi’ Is a Coca-Cola Tribute to a Big Star

The spot, created by VML Canada pays tribute to a Quebec icon, the late Jean-Pierre Ferland
Lire la suite

Our Leadership