Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Projets
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Hellmann's
Ketchup Currency
Turn unwanted ketchup packets into coupon cash for Hellmann's Mayo
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Tom's of Maine
Never Underestimate Nature
Challenging misconceptions about natural whitening toothpaste by showcasing nature's extraordinary power
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Brand Experience Études
Étude
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Actualités
VML Repeats as #1 Global Network in LBB's Creativity Rankings
VML named #1 Global Network for the second year, with VML Mexico City securing a top spot in Little Black Book's 2024 rankings
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Dans la presse
Gillette Venus and VML Italy Launches “My Skin, My Pride” Campaign with BigMama
An ecosystem of empowerment and self-care messages to celebrate authentic beauty
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Actualités
VML Named a Leader in Independent Evaluation Among Marketing Creative and Content Service Providers
VML earns highest current offering score among 10 providers and highest possible marks in Brand Advertising, Creative & Communications Strategy, and Innovation
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Dans la presse
VML Singapore Destigmatizes Menstruation via "Period Squad" campaign for Blood
This innovative initiative aims to challenge outdated perceptions and normalize conversations through a unique blend of cute characters
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More Of What We Do
Expertise
Apps
Inspiring growth through innovative app experiences and digital products
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Expertise
Inclusion Experience Consultancy
We connect inclusion, purpose and impact to drive growth.
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Expertise
Consulting
Inspiring growth by accelerating the transformation of brands and business with technology, design and data.
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