HERO VINTED STILLS SHOT 04
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Underconsumption

The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
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HERO Elf Campaign1
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Dupes evolved

The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
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Game Play Example 2
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Gamified hires

Businesses are using novel strategies to tap young recruits as more virtual and digital natives join the workforce.
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Vacheron x Harrods xydrobe Virtual World Dunes still
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Awesperiential retail

Luxury brands and retailers put on a show with VR.
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Cannes Lions2024 Hero
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Cannes Lions 2024: Trends and takeaways

AI disrupts, but humanity, heart and humor shine through.
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White X with the words Ten Years on a background of peach colored clouds
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The Future 100 celebrates ten years

100 days after the Future 100 launch, a look back at a decade of trends
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Colorful mural for Austins historic Sixth Street
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SXSW 2024: Ones to Watch

Our essential picks from this year's schedule
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A view of someones hand leafing through a print journal open at a black and white photographic spread
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Unhurried media

Brands are turning to print media for more leisurely, reflective content experiences.
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An airy light filled workspace with four people working at desk spaces A black and white dog sits beside a desk In the background more people are chatting on sofas
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Community-centric retail

Shopping streets and districts will be revitalised by focusing on community.
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A hand with light skin and a silver ring on the thumb finger turns the pages of a book.
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New age religion

Young gens are embracing faith in modern ways.
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Two sets of windows with mannequins pictured in the dark. On the left and right, three panes show one mannequin each, separated by a black wall. Image taken from outside.
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Co-creative futures

Consumers and brands are collaborating for a more creative, collective future.
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Three screenshots from an iPhone screen, side by side, of an interaction with a chatbot to plan a honeymoon trip.
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AI task rabbits

Service apps and brands are amplifying mundane tasks to make administrative work efficient and engaging.
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A man with light skin and dark hair lays on his right side next to a large black handbag. He wears a black tracksuit.
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Quiet luxury

Stealth wealth makes a return, encouraging brands to shed logos and bold colors.
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A person stands holding a light blue record in front of their face in a room with a dark blue wall and a blue and orange floral curtain to the right.
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Milan Design Week

Multi-sensory immersions and new tech perspectives stirred new conversation between exhibits this year.
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Window display on street with a teal background and bright, giant, colorful flowers with a sun in the corner. A woman walks by the display, blurred in movement.
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Joyconomy couture

High-fashion retailers continue to enrich the lives of shoppers by deploying joy.
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A black silhouette of a digitally rendered person looks to the viewer's left, expressionless, wearing a etherial white shirt that flows to and from its torso.
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AI fashion

Rising tech is rewiring the fashion industry from the inside out.
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