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Lifestyle & Culture
Insight
Anime’s cultural clout
Brands are tapping into a surging global appetite for manga and anime.
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Insight
Audio social experiences
Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
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Insight
Underconsumption
The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
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Insight
Karmic salons
Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
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Insight
Work resorts
The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
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Insight
Branded escapes
Food & drink brands craft immersive travel getaways.
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Insight
Joyful architecture
The idea of architecture that uplifts and creates a sense of community is taking hold.
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Insight
Longlife careers
Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
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Insight
Dupes evolved
The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
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Insight
Gamified hires
Businesses are using novel strategies to tap young recruits as more virtual and digital natives join the workforce.
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Insight
Playcations
The onset of the Olympics has travelers channeling their inner athlete.
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Insight
Awesperiential retail
Luxury brands and retailers put on a show with VR.
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Insight
Grief tech
From AI avatars of loved ones who have died to conversations with the deceased via a chatbot—can tech create a form of life after death?
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Insight
Cannes Lions 2024: Trends and takeaways
AI disrupts, but humanity, heart and humor shine through.
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Insight
Life in analog
In a backlash to the ever-more frantic pace of the digital world and social media, analog pursuits are booming.
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Insight
Taming tourism
Global hotspots are countering undesirable tourist behavior by reinforcing basic travel etiquette.
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