Prosocial media
Companies are putting the "social" back into social media.
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Lifestyle & Culture
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Immersive wellness
Immersive experiences go beyond entertainment to deliver therapeutic impact.
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Nocturnal experiences
The billion-dollar night-time economy awakens to a host of new outdoor events boosting its allure.
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William J. Kole, author of “The Big 100: The New World of Super-Aging”
"One in every two five-year-olds alive right now will live to 100."
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SXSW 2025: Key Trends
Amid tumultuous change, we're holding on to what makes us human.
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SXSW 2025: Tim de Laughter, The Polyphonic Spree and Resolution
"Music has become so disposable that we don't really take the time to take it in."
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SXSW 2025: Museum of the Future
A cultural pop-up offers Dubai's optimistic lens on tomorrow.
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Humble branding
In place of grandiose claims, some brands are embracing the everyday while still packing an emotional—and humorous—punch.
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Ozempic world
The global appetite for weight-loss drugs is driving disruption across industries.
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Elemental hues of 2025
A warm, rich, and grounding sentiment drives the year ahead.
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Astro travel
Astrological travel gains in popularity as explorers seek to blend wanderlust with personalized cosmic guidance.
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Reality shift
Generation Z’s embrace of different realities is a manifesto for hope in a chaotic world.
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Reality-defying dining
Restaurants and bars are pushing the boundaries of food and drink with out-of-this-world dining experiences.
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The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
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