Anime Wc Donalds Characters 2336x1040
Insight

Anime’s cultural clout

Brands are tapping into a surging global appetite for manga and anime.
Read Article
HERO Interior of the Kissaten listening bar at the Locke Hotel Lisbon
Insight

Audio social experiences

Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
Read Article
HERO VINTED STILLS SHOT 04
Insight

Underconsumption

The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
Read Article
HERO Freija Collective salon
Insight

Karmic salons

Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
Read Article
The park campus and location scaled 1
Insight

Work resorts

The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
Read Article
Taco Bell The Cantinas Early Retirement Community 1450x850 7 SITE
Insight

Branded escapes

Food & drink brands craft immersive travel getaways.
Read Article
HERO 2 EXPO25 SWISSPAVILION DAY EXTERIOR
Insight

Joyful architecture

The idea of architecture that uplifts and creates a sense of community is taking hold.
Read Article
HERO 231010 Martha Stewart 04 0487 R3 QC RM 1
Insight

Longlife careers

Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
Read Article
HERO Elf Campaign1
Insight

Dupes evolved

The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
Read Article
Game Play Example 2
Insight

Gamified hires

Businesses are using novel strategies to tap young recruits as more virtual and digital natives join the workforce.
Read Article
HERO Warming up for a summer of sport Selfridges launches Sportopia today with Tempo Run Club taking a run on Oxford Street 3
Insight

Playcations

The onset of the Olympics has travelers channeling their inner athlete.
Read Article
Vacheron x Harrods xydrobe Virtual World Dunes still
Insight

Awesperiential retail

Luxury brands and retailers put on a show with VR.
Read Article
WEB ETERNAL YOU PRESS IMAGE 4 Credit Konrad Waldmann
Insight

Grief tech

From AI avatars of loved ones who have died to conversations with the deceased via a chatbot—can tech create a form of life after death?
Read Article
Cannes Lions2024 Hero
Insight

Cannes Lions 2024: Trends and takeaways

AI disrupts, but humanity, heart and humor shine through.
Read Article
Reading Rhythms hires
Insight

Life in analog

In a backlash to the ever-more frantic pace of the digital world and social media, analog pursuits are booming.
Read Article
South Iceland black sand road Photo With Luke
Insight

Taming tourism

Global hotspots are countering undesirable tourist behavior by reinforcing basic travel etiquette.
Read Article