Skip to main content
VML
About Us
Work
What We Do
Insights
News
Careers
Contact Us
At a Glance
Offices
Apps
B2B
Brand Experience
Commerce
Consulting
CRM
Customer Experience
Data
Enterprise Solutions
Health
Inclusion Experience Consultancy
Influencer Marketing
Intelligence
Studios
Media
Web3
Intelligence
Insights
VML Home
Lifestyle & Culture
Insight
Anime’s cultural clout
Brands are tapping into a surging global appetite for manga and anime.
Read Article
Insight
Audio social experiences
Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
Read Article
Insight
Underconsumption
The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
Read Article
Insight
Karmic salons
Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
Read Article
Insight
Work resorts
The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
Read Article
Insight
Branded escapes
Food & drink brands craft immersive travel getaways.
Read Article
Insight
Joyful architecture
The idea of architecture that uplifts and creates a sense of community is taking hold.
Read Article
Insight
Longlife careers
Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
Read Article
Insight
Dupes evolved
The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
Read Article
Insight
Gamified hires
Businesses are using novel strategies to tap young recruits as more virtual and digital natives join the workforce.
Read Article
Insight
Playcations
The onset of the Olympics has travelers channeling their inner athlete.
Read Article
Insight
Awesperiential retail
Luxury brands and retailers put on a show with VR.
Read Article
Insight
Grief tech
From AI avatars of loved ones who have died to conversations with the deceased via a chatbot—can tech create a form of life after death?
Read Article
Insight
Cannes Lions 2024: Trends and takeaways
AI disrupts, but humanity, heart and humor shine through.
Read Article
Insight
Life in analog
In a backlash to the ever-more frantic pace of the digital world and social media, analog pursuits are booming.
Read Article
Insight
Taming tourism
Global hotspots are countering undesirable tourist behavior by reinforcing basic travel etiquette.
Read Article
See More