SXSW 2025: Key Trends
Amid tumultuous change, we're holding on to what makes us human.
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Lifestyle & Culture
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SXSW 2025: Tim de Laughter, The Polyphonic Spree and Resolution
"Music has become so disposable that we don't really take the time to take it in."
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SXSW 2025: Museum of the Future
A cultural pop-up offers Dubai's optimistic lens on tomorrow.
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Humble branding
In place of grandiose claims, some brands are embracing the everyday while still packing an emotional—and humorous—punch.
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Ozempic world
The global appetite for weight-loss drugs is driving disruption across industries.
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Elemental hues of 2025
A warm, rich, and grounding sentiment drives the year ahead.
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Astro travel
Astrological travel gains in popularity as explorers seek to blend wanderlust with personalized cosmic guidance.
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Reality shift
Generation Z’s embrace of different realities is a manifesto for hope in a chaotic world.
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Reality-defying dining
Restaurants and bars are pushing the boundaries of food and drink with out-of-this-world dining experiences.
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The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
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CES 2025: Autonomous futures
From vehicles and humanoids to accessibility devices and cleaners, autonomous tech is everywhere.
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CES 2025: Exoskeleton tech
Garments and gadgets give people an extra super-human boost.
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CES 2025 Trends
From extending lifespans to solving the world’s biggest challenges – tech proves its place in shaping a promising future
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Anime’s cultural clout
Brands are tapping into a surging global appetite for manga and anime.
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