Skip to main content
VML
About Us
Work
What We Do
Insights
News
Careers
Contact Us
At a Glance
Offices
Apps
B2B
Brand Experience
Commerce
Consulting
CRM
Customer Experience
Data
Enterprise Solutions
Health
Inclusion Experience Consultancy
Influencer Marketing
Intelligence
Studios
Media
Web3
Intelligence
Insights
VML Home
Food & Drink
Insight
Anime’s cultural clout
Brands are tapping into a surging global appetite for manga and anime.
Read Article
Insight
Audio social experiences
Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
Read Article
Insight
Branded escapes
Food & drink brands craft immersive travel getaways.
Read Article
Insight
Cannes Lions 2024: Trends and takeaways
AI disrupts, but humanity, heart and humor shine through.
Read Article
Insight
New flavor frontiers
Brands are teasing tastebuds with challenging and experimental flavors.
Read Article
Insight
The Future 100 celebrates ten years
100 days after the Future 100 launch, a look back at a decade of trends
Read Article
Insight
SXSW 2024: Key Trends
At Austin's annual celebration of all things tech, culture and innovation, SXSW explored the ways AI and humanity will evolve together
Read Article
Insight
Resilient food tech
Technology is supporting ever-changing terroirs to grow climate-adaptive foods.
Read Article
Insight
Expert gastronomes
People are craving professional-level gastronomy, turning to the best to learn for themselves.
Read Article
Insight
From screen to table
Brands cook up a storm by putting favorite on-screen dishes onto menus.
Read Article
Insight
Snackification
“Snacking is where the consumer is going.”
Read Article
Insight
Bite-sized memberships
Restaurants and food industry leaders are offering foodies tasty new opportunities.
Read Article
Insight
Coastal cocktails
Fascination with the sea is inspiring new dining destinations and flavor profiles.
Read Article
Insight
Forage tourism
Travelers are taking to the woods and sea in search of unique culinary experiences.
Read Article
Insight
Sake boom
Traditional and modern twists on Japanese culinary culture are making their mark in the West.
Read Article
Insight
Food as medicine
Looking to tackle poor diets driven by inequality, food prescriptions are making their way into the healthcare system.
Read Article
See More