In the digital era, where content is king, having a robust Content Supply Chain is paramount. It's the backbone that ensures your product information flows seamlessly from creation to distribution, captivating customers at every touchpoint.
Every company has a content supply chain, whether they use this exact terminology or not. To break it down simply, a content supply chain is the end-to-end process enterprises use to plan, create, manage, deploy, and measure the performance of marketing content.