Retail Media

Today, brands are embracing more channels to connect with customers and bring together their full online end-to-end consumer journey. With the advancement of retail media in recent years, opportunistic brands are able to utilize low funnel activations, such as retailer onsite search and banner media, to now utilize retailer customer data to take those sponsored ads to meta placements, entertainment services (e.g. Youtube) and instore screening.

As a channel, retail media is set to grow to a £25bn opportunity in Europe alone by 2027, and according to Forrester 70-90% of brands will depend on it for growth. With new features, packages and even retailers opening their proposition to embed retail media, this forecast could rise even further.

Introducing Retail Media

Retail media is marketing media that influences shopper behavior throughout, or at the end of, the shopping journey. What was once perceived as purely lower funnel has now evolved into a sophisticated proposition which many brands rely on.

VML’s end-to-end retail media capability can help build sustainable growth for clients. We empower clients to achieve long-term success by equipping them with the knowledge and tools to be able to eventually run their media internally where it works for them.

Our Retail Media offering is fully flexible and brings expertise into key areas, including:

Business planning
Strategic excellence
Executional excellence
Reporting & playback

VML’s end-to-end Retail & Commerce capability

Partnering with our clients to make a difference

We partner with aspiring clients to build sustainable growth - not just short-term solutions. Our approach is more than simply ROAS-focused – it’s about embedding retail media into the full customer journey.

We empower our clients for long-term success by equipping them with the knowledge and tools to be able to eventually run their media internally, where it works for them. Clients include Britvic, Mars Petcare, Mars Wrigley, Edrington UK, SC Johnson, Strong Roots, Wacoal, Diageo and many more. For further detail, including case studies, and to explore how we can drive your business growth through Retail Media, get in touch.