AI-Powered Workflows: The New Competitive Advantage

In today's fast-paced business environment, organisations face mounting pressure to deliver more with less. So, with 85% of business owners convinced that AI will benefit their businesses, 61% of employees currently using it* and 90% of global enterprise leaders embracing GenAI**, AI's potential to advance businesses has become universally accepted. So, it’s a more pointed series of questions that dominate client discussions:

How do we leverage AI against core business problems?
How do we maintain control while scaling AI adoption?
How do we demonstrate measurable ROI?
How do we prepare for an AI-augmented future?

While generative AI promises transformation, the challenge lies in implementing it effectively across enterprise workflows. Cue VML Enterprise Solutions…

A pioneering approach to deliver outstanding outcomes

By leveraging AI tech to streamline tasks and activities across your organisation at scale, VML can introduce major efficiencies across your business through AI-powered workflows.

Recent advancements in AI-powered apps, tools and models have created new opportunities for businesses to improve how they handle workflows. As organisations embrace digital transformation, AI-driven workflows - powered by automation platforms and advanced templates - eliminate inefficiencies caused by manual tasks and improve the partner, employee and customer experience. But equipping your teams with AI tools is one thing - measuring effectiveness is an entirely different challenge. 

At VML we view it differently. Unlike traditional AI implementations, our approach:

Focuses on business outcomes, not just technology
Provides enterprise-grade governance and control
Delivers measurable ROI from day one
Scales across entire organisations

To do this, we hone in on specific core business processes to evaluate and drive business effectiveness. That means running assessments across your business landscape, placing people, process, technology and data under a lens, end-to-end. We map this process to establish the parts of the journey where there are big inputs and outputs and associated hand-offs. Each of these points can benefit from an AI prompt, but joined up as part of a mega-prompt offers a more powerful and comprehensive output. Dependencies can be managed automatically by agents to deliver value across the most important journey points. This is operationalising AI for enterprise scale, which is a major differentiator.

Approaching this as a fully mapped process ensures clients get the best value with their business process, with governance and controls baked in at the outset (not ‘as and when’). This means an informed, controlled application of AI across the whole business transforming it from its core. Putting AI in the hands of the masses will bring small gains and inconsistent results with many solutions that are difficult to manage. Tackling the core of your business, under controlled transformation is where next-level business effectiveness can be leveraged.  

Sources: *AI at Work, VML, March 2025; **Source: Forrester survey, 2023

VML's AI Workflow Solution – at-a-glance benefits

VML’s comprehensive, mega-prompt approach to AI-enabled workflows delivers significant, measurable results. For one of the UK's leading high street retailers we recently increased speed to market by 50%, delivered 40% efficiency gains across core teams (for sign use cases) and achieved 99% automation coverage. Across all sectors, with a focus on delivering up to 70% faster speed to market, 50% efficiency gains across core teams and global savings potentially in double digit £millions, clients can benefit from a triple win.

As a proven methodology, our domain knowledge approach works across Business Operations, Digital Operation and SDLC, with a framework that's common to all, combining:

Goal-Oriented Mega-Prompts
Structured Input/Output Systems
Agentic Management of processes that can be automated
Enterprise-Grade AI Governance
Seamless Process Integration

Our Credentials

We have successfully transformed workflows for leading brands including Ford, Halfords, and Sanofi, delivering:

Accelerated speed to market
Significant cost savings
Enhanced operational efficiency
Improved quality outcomes

WPP Open: Our Strategic Advantage in Workflow Innovation

VML's integration with WPP Open—the world's most powerful AI-driven operating system for marketing transformation—amplifies our workflow capabilities. This strategic alignment enables us to deliver unprecedented efficiency and innovation through AI-enhanced processes that optimize operations across the enterprise.