Sustainable Commerce Practice

We’re proud to introduce our Sustainable Commerce Practice. In partnership with climate tech company Vaayu, this global practice is designed specifically to drive responsible consumption across digital commerce channels, providing retailers and brands tangible opportunities to deliver against their environmental commitments.

Following the recent COP26 event that spotlighted the global climate crisis, our partnership with Vaayu will give retailers and brands a platform to measure and meet their environmental commitments, enabled by an automated system and CO2 calculator that can track and reduce emissions in real time.

Our service covers consultancy, design, operations, and technology services to support clients end-to-end in measuring and reducing the carbon footprint of their digital commerce propositions to meet the evolving needs of their consumers.

If you have any further questions, please contact us.

Consumers care about sustainability and the environment when they shop, yet few companies know how to meet their needs with tangible action

At a Glance

60%

of consumers surveyed actively choose companies that are environmentally responsible

At a Glance

71%

of consumers wished brands and retailers would offer better environmental practices

At a Glance

67%

of respondents demand more transparency on climate impact and favour carbon labels

Our practice helps organisations turn promises and targets into action, with real-time, accurate measurement.

Our approach is focused across 4 key areas:

Consulting

Why and how should clients improve their sustainability credentials in commerce?

Design

How can clients leverage design to deliver better sustainability outcomes in commerce?

Operations

What opportunities do clients have to optimise last mile delivery and returns to reduce its carbon footprint?

Technology

How can clients incentivise sustainable choices from its customers throughout the shopper experience/journey?

About our partner Vaayu

Inspired by technology and the planet, Vaayu was founded in 2020 by Zalando’s former Head of Sustainability, Namrata Sandhu (CEO) – and Luca Schmid (CTO), with a vision to decelerate climate change and decarbonise the retail industry.

As the world’s first automated carbon software, rooted in climate science and technology innovation, Vaayu makes it easy for retailers to manage their environmental impact.

Vaayu provides retailers with a real-time, data-driven solution to measure their carbon footprint, while providing meaningful ways to lower emissions at scale, and move towards carbon neutrality.

Carine Thomas, Senior Business Consultant at VML

Carine Thomas graduated from the London College of Fashion, University of the Arts London in BA Fashion Design and PGDip Fashion Artefact, and has an MSc in Entrepreneurship Management and Innovation at the University of Bath in progress. Today, Carine works at VML NL as Senior Business Consultant and leads the Sustainable Commerce team, advising brands on strategic, tactical and operational level.

Curious to learn more about sustainable commerce?

Yoni Tehubijuluw, Business Analyst at VML

Yoni Tehubijuluw, a double alumnus of VU Amsterdam, holds both Bachelor's and Master's degrees in Information Sciences. Transitioning from an ERP consultancy background, Yoni currently serves as a PXM Business Analyst at VML NL, aiding brands in implementing PXM solutions and optimizing their data resources. In collaboration with Carine, Yoni is focused on advancing the Sustainable Commerce Practice, aiming to help brands reduce their carbon footprints through data-driven strategies.

Consumers care about sustainability and the environment when they shop, yet few companies know how to meet their needs with tangible action

At a Glance

At a Glance

At a Glance

Our practice helps organisations turn promises and targets into action, with real-time, accurate measurement.

Consulting

Design

Operations

Technology

About our partner Vaayu

Carine Thomas, Senior Business Consultant at VML

Yoni Tehubijuluw, Business Analyst at VML

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