Shopper Marketing

Our Strategy team deploys its deep expertise, vast toolset, and rich data to uncover meaningful insights that fuel big ideas.

We understand the nuances between classes of trade and specific retailers inside and out. This fuels our ability to craft customized solutions that help clients maximize their return on investment. And by structuring our teams around specific retailer and channel expertise, we ensure consistent delivery.

Understanding how to craft business-moving programs, coupled with how to sell them in to retail partners, is a key piece of our Shopper Marketing practice. We have planned for and led JBP meetings and strategic top-to-tops that help our clients position their businesses for growth in partnership with key retailers.

We have deep experience in interpreting shopper + retailer + brand insights, and transforming them into motivating and memorable ideas focused on performance and business results. We blend the art of creative expression with the science of the shopper landscape to build ideas of both style and substance.

We are experts in creating shopper experiences with one goal in mind: driving the conversion from consideration to action. To do this, we calculate and combine the best of a retailer's communications ecosystem with the third-party landscape and our proprietary tools, to create seamless experiences that move business forward.

We have developed a rigorous process that enables our teams to customize assets at scale. We have experience adapting national ideas or creating our own, and customizing them by retailer, tactical, and shopper segment.

We understand that great work can only be great if it drives results. Our team of data scientists can help you match your business objectives with appropriate KPIs and design analyses to precisely assess the impact behind each program.