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MACH Alliance
We’ve been building composable solutions for over a decade
As more and more organisations turn towards composable solutions to help them build better experiences, faster, more efficiently and with greater scalability, the MACH Alliance has become a central source of advocacy and education for the users and providers of these open, best-of-breed enterprise technology ecosystems.
MACH Certification provides these organisations with confidence that they are choosing best-in-class vendors and implementation partners. Those that can and will deliver future-proof technology to help their businesses grow.
We’ve been building customer experiences based on these cloud-native, headless architectures for over a decade for clients such as Clarks, Wendy’s, Guinness and Hydro. Now, as a member of the MACH Alliance, we’re at the heart of a global community of disruptors and digital transformation leaders, striving for excellence and innovation to take digital customer experience to the next level.
Our approach to MACH
Composable commerce is a journey and it is important to phase any implementation. Starting on this journey doesn’t mean that you have to ditch all legacy systems and start with a clean slate. In fact, a truly effective MACH strategy will deliver value from innovative new MACH services but also unlock value sequestered in your existing tech. Moving to MACH doesn’t have to be all of nothing. Here’s how we help organisations to phase their MACH journey.
Targeted
Replacing specific applications or elements of applications with minimal impact to the existing tech estate. Establishing early levels of automation.
Mature
An extensive build or migration of multiple parts of the ecosystem, creating significant changes to integration and service layer, using best-of-breed SaaS components.
Innovating
Leveraging MACH principles to drive innovation and efficiencies in the business. Integrating additional systems and fast data processing.
The benefits of a composable approach
Speed
Smaller, distributed deployments mean quicker responses to market trends with more resilient systems composed of cloud services.
Cost efficient
Benefit from on demand licensing and manage investment across different product or ecosystem elements.
Freedom to innovate
Quicker ROI through faster implementation with lower risk on core applications.
Syndication
A service first approach, opening services across owned and external channels.
Scalability
Roll out features and applications without joining a slow-moving release train.
MACHathon 2024
A Power of MACH Event
On 23rd April 2024, developers, designers, and creatives came together across 6 days to create and code products for a real-world brief: “The Next One Billion: Tech & Commerce for Good”. Learn more and read about the 2024 winners here.
Our Thought Leadership
Insight
Controlling Content Chaos
A comprehensive guide to enhancing customer value through effective content strategy and management
Read Article 
How to stop your customers checking out before they check out!
At NRF, we teamed up with our partners Stripe and Contentful to record this MACHHaus podcast which aims to answer some of your questions around payments, checkout and how to keep your customers engaged throughout the customer journey.
Insight
Hard to Attract, Easy to Lose
Why friction-free experiences are non-negotiable in converting your hard-earned website visitors and maximizing your revenue
Read Article 
Our Awards
VML and Wendy's win at the 2024 MACH Impact Awards
It was great to hear that our client Wendy’s was crowned the winner at the 2024 MACH IMPACT Awards. Picking up the trophy for Best Travel, Tourism & Hospitality Project. More here.
Women in MACH
Together with our parent company, WPP, VML hosted the annual flagship Women in MACH event at our Sea Containers campus in London in September 2024. Check out the video below for a taste of how this fantastic community of women and our male allies came together.
Meet our MACH Experts
David Blaseby
EMEA
Woody Anderson
North America
Danilo Cesar de Mendonça
LATAM
Hasan Hasnie
APAC
David Sealey
MAP
To talk to us about anything MACH related, get in touch using the button below.
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