Dynamic Yield’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use the platform daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.
- The platform is used by more than 300 brands globally including industry leaders across retail, finance, travel and publishing.
- Gartner positioned Dynamic Yield as the highest in ability to execute and furthest in completeness of vision in the Leaders quadrant of its 2018 Magic Quadrant for Personalization Engines.