Delivering actionable insight on your digital shelf

As part of our Commerce Intelligence suite of services, we created Shelf Appeal to help organisations understand how their products look on the virtual shelf, alongside their competition. Updated daily, it creates a view of your products’ prices, availability and ratings appeal to customers, with competitors as context.

Key features include:

1,200+ RETAILERS

70+ MARKETS CAPTURES PRICES AND PROMOTIONS

PRODUCT RATINGS INCLUDED

PRODUCT AVAILABILITY AND STOCK STATUS

How does it work?

Proprietary technology is deployed for your brands’ products and its specified competitor set, collecting rich product information from a multitude of online retailers. Data is processed and visualised in an online, accessible and interactive dashboard where it can be quickly analysed. Actions can then be prioritised based on: price, stock, promotions and product ratings.

What is it used for?

  • Shelf Appeal is used for planning and optimisation of e-retail, bringing context to your results based on competitive set and digital shelf comparison.
  • It serves as a source of market competition benchmarking over time to identify investment opportunities and/or understand the potential for product promotions.

Shelf Appeal exploits the proprietary tooling of our Commerce Intelligence platform which powers many of our Channel Services.

Commerce Intelligence services also include:

Share of Shelf
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Share of Shelf

Demystifying your share of the digital shelf in a complex e-retail landscape
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Content Health
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Commerce Health

Surfacing eRetail opportunities and issues through deep content analysis and benchmarking
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Media Insights
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Media Insights

Automated daily eRetail Media performance reporting and insights
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Social Commerce The Connector
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The Social Connector

A platform-agnostic integrator to connect your brand's commerce stack with social native checkout
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Feed Manager
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Feed Manager

A fully managed product feed management service to help maximise your sales.
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Commerce Director banner
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Where To Buy

Making your brand shoppable and driving sales at every possible digital touchpoint
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Any questions? We’re here to help.

Nick Smith

Nick Smith

Cross Channel Product Lead

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