Today, consumers are shopping in more places than ever. We help you connect to them and get your products to the channels where they are buying.

We provide a fully managed product feed management service that enhances marketing strategies by optimising product feeds to maximise sales. That means you can supercharge all your eCommerce channels with expert support from the point of set-up, monitoring, in-flight, and more.

Feed Manager helps you in 3 ways:

  • Optimise product feeds to increase sales – Boost efforts across online marketing channels to enhance ROI and ROAS
  • Centralise product data – Expert guidance in bringing together data in the right format to deliver the best results in every channel
  • Maximise your potential – Take a pre-existing strategy to the next level with detailed product marketing support

And through Feed Manager, we help you reach consumers with your products on all your global channels…

Feed Manager diagram

How your business benefits

Map key business data – using leading web-scraping and data acquisition technology, Feed Manager maps out all your key product characteristics including category, colour, material and size, so they can be optimised across marketing channels.

Create optimised feeds – Feed Manager creates optimised feeds, using live data, for every channel based on client needs, offering expert advice to ensure results are always maximised

Addressing friction and setbacks fast – Feed Manager proactively monitors feeds to ensure issues are spotted and resolved throughout the campaign process.

Flexible content management and enhancement – you can implement product titles, descriptions, images, custom labels, product types, and more, so that all digital assets work effectively across all channels and campaigns.

Tiffany Co logo

For Tiffany & Co. we focused on optimising campaign feeds and reorganising how traffic was directed from search campaigns, increasing the chances of customers landing in places most relevant to their intentions. We built and tested the new feeds, developing a framework that would achieve better standardisation and categorisation by product and material across multiple markets in various languages.

The results? ROI on Ad spend up 29%, Search exposure up 48%, Revenue up 35%

John Lewis logo

John Lewis wanted to increase product coverage and visibility in Google Paid Search campaigns and Increase ROI on their Google spend. So we set up product feed technology to extract product data from the retailer site, collecting data every day from almost 5,000 products.

The results? ROI in the paid search channel up nearly 300%, Online conversion up 250%+, Sales conversions attributable to PPC up 700%+, Profits up 600%+

Feed Manager exploits the proprietary tooling of our Commerce Intelligence platform which powers many of our Channel Services.

Other Commerce Intelligence services include:

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Any questions? We're here to help.

Nick Smith

Nick Smith

Cross Channel Product Lead

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