Commerce Health

Identifying opportunities & barriers to win the digital shelf

As part of our Commerce Intelligence suite of services, we created Commerce Health to generate a single space that delivers detailed analysis of multiple sources and key metrics which impact retail performance. Generating online accessible insights, Commerce Health provides a framework for opportunities to improve your digital shelf. Run periodically, it offers organisations a means to track and help quantify the impact of any changes made.

Key features include:

60+ RETAILERS ACROSS 5 MARKETS	INTELLIGENT SCORING METHODOLOGY	PRODUCT SENTIMENT ANALYSIS

PRODUCT LISTING FUNDAMENTALS	CATEGORY PENETRATION	SEARCH TERM RESULTS AND RANKINGS

How does it work?

Proprietary technology captures data for a specified product set across multiple touchpoints. Analysis is carried out that covers keyword, product, content, rankings, ratings and reviews. Intelligent scoring logic is then applied to provide the base for comparison either directly to owned brands over time or competitors.

What is it used for?

Critical to strategic planning, Commerce Health is used to discover and prioritise improvements across the digital shelf, ranging from content optimisation to identifying spaces where paid retail media would be most effective.
With detailed scoring and fast access to insights, any issues can be quickly identified and resolved prior to any investment.

Commerce Health exploits the proprietary tooling of our Commerce Intelligence platform which powers many of our Channel Services.