We all know the power of social media as a space where people connect, share and seek inspiration. Social commerce extends this to create social spaces where people can buy, empowering them to buy on platform.
With an expected annual growth rate of 31.6% from 2023 to 2030, there's now a vital urgency in nailing your social strategy. Our Social Commerce service is set up to do just that!
The beauty of social commerce is that it’s discovery-driven and contains the entire path to purchase within one platform. What’s also clear is that consumers are already embracing social as channel of choice across all stages of the shopping journey:
VML's Social Commerce service offers an array of services to help optimise social presence, create connected experiences across selling channels and drive brands into becoming leaders within the social commerce space.
These services are designed to form a cohesive journey towards achieving a best-in-class social commerce offer. Our brand new capability covers everything a brand needs to do to nail their social presence, focusing on 5 key pillars – Strategy, Content, Customer Journey, Technology, Implementation & Reporting.
Instagram, Facebook and TikTok all now support on-platform purchasing with native checkout features on their platform. But how do you connect your existing commerce platform to this kind of third-party checkout? We created The Social Connector - a platform-agnostic integrator that connects a brand's commerce stack with social native checkout, bridging the gap seamlessly between order generation from the social platform and order fulfilment from a brand’s commerce engine.
To nail your social commerce presence, it’s all about establishing the right strategy that defines and aligns the role of social through the lens of your broader business goals.
Social content plays a critical role throughout the purchasing journey. We can help strategise, optimise and execute content across your channels, supporting with content frameworks, influencer approaches and campaign strategies.
Creating an optimised social commerce customer journey is vital. We can map your social customer journey across any social platform, applying best practice, in order to refine your social commerce approach and ensure optimal results.
We created The Social Connector – a platform-agnostic tool to connect your commerce tec stack with social native checkout, enabling seamless, transactional capabilities in app. In other words, true social commerce!
We can execute campaigns to promote your brand shop and drive social commerce activity to a more targeted consumer segment, supported by media activation, social listening, measurement & analytics, and reporting.
Social Commerce is part of VML Channel Services which help brands drive value and growth via connected strategy through to run & operate operations.
