Challenge

Launch a thought-provoking idea for one of Chile’s leading automotive brands that stands out amongst COVID-19 communications.

Inspiration

What will be the first thing you do when this is all over?

This sentence inspired us to question the current communications – why talk of being separated, when we can talk about being reunited again.

Idea

‘Many roads to live are ahead’ is a message of hope and happiness that makes you think about tomorrow, so we can live our best today.

Growth

Our message has achieved a level of engagement that’s markedly different from what the automotive industry is saying, enabling us to instill optimism in the hearts of DercoCenter customers and potential buyers.

WT com WORK DERCOCENTER 01 2020 PR

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