1 out of 3 babies in Indonesia suffer from iron deficiency.
This issue is caused by lateness of switching to weaning food and difficulty accessing iron-rich foods for babies. Due to this, parents tend to use rice porridge as their preferred home made weaning food, which lacks nutrients and iron needed for optimal growth. Could Cerelac, a baby cereal fortified with iron, build relevancy and consideration by raising awareness of Iron Deficiency in general?