Two of the world’s most loved brands – Coca-Cola and OREO – were coming together to celebrate friendship. VML was asked to transform the spirit of this “Besties” partnership into a viral sensation and make this iconic collaboration the most talked-about launch of 2024.
The Bestie Mode Experience
Coca-Cola and OREO celebrate their iconic collaboration with an epic launch event
Cliente
- Coca-Cola
Oficina
- United States
I’ve been to a bunch of pop-up events this summer and this was one of the best ones. Love how interactive it is and all the different experiences, especially the Spotify one.
Attendee at VML's "Besties" event
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Proyectos afines
Coca-Cola
Thanks for Coke-Creating
Embracing local culture and creativity through iconic branding
Ver caso