Challenge

Engage the Brazilian population and ignite the Olympic spirit during the Paris 2024 Olympic Games using unconventional formats to connect with local culture.

Inspiration

The Brazilian traditions of cheering, which include iconic and representative cultural elements such as the caramel dog, clay filters, and barbecue.

Idea

Create themed murals and interactive activations in communities across various Brazilian cities, highlighting street art and cultural elements that resonate with the Brazilian people, along with a giant inflatable caramel dog in Brasília.