Makro, one of the country's most important retail chains, presents its renewed business model under the concept "Makro also means Mikro. " This concept reaffirms Makro's commitment to democratizing savings and accessibility for all Colombians. The execution and communication of this new concept were carried out in collaboration with VML Colombia.
Makro is also Mikro
Makro transforms its wholesale model to sell by unit and in small quantities
Cliente
- Makro
Oficina
- Colombia
Makro launches its new business model to reach more Colombians with the help of VML.
Makro is also Mikro. Our approach is straightforward: we want Makro to be the ally of all Colombians, regardless of the size of their purchase. We have understood that the country's economy and consumption habits have changed, and our value proposition evolves with them.
Nicolás Tobón
President of Makro Colombia
Makro faces the challenge of adapting to market changes and Colombian consumers' new needs. In a context where Colombia's economy and shopping habits are changing, the company must respond to the demand for greater accessibility and flexibility in its offerings. Previously, Makro's business model required a membership, limiting some consumers' access. Now, the company seeks to open its doors to all households and businesses in the country without restrictions and the need for membership. This change aims to capture a broader audience, adapting to a reality where consumers prefer smaller, more flexible, and competitively priced purchases.
This new business model from Makro is inspired by the desire to democratize savings and provide access to purchasing solutions for all Colombians, regardless of their business size or type of purchase. The concept "Makro" also means "Mikro," reflecting the idea that consumers can now enjoy the benefits of Makro without having to be large buyers or businesses. This transformation also responds to the growing need to offer solutions for ample supplies and more minor, more flexible daily purchases, adapting to new consumption habits.
The central idea behind Makro's new model is to offer a more inclusive and flexible shopping experience for all Colombians. With the concept "Makro is also Mikro," the company breaks away from the need for membership, allowing customers to purchase products by unit or in smaller quantities, maintaining competitive prices. This means anyone, whether a household or a small business, can access the benefits of shopping without committing to large purchase volumes. The approach is transparent: Makro wants to be the ally of all Colombians, regardless of the size of their purchase.
Makro continues to expand its presence in Colombia, with 22 stores in 16 cities nationwide. This reinforces its commitment to democratizing savings and accessibility for all Colombians. Additionally, the brand invests in renovating its stores and optimizing spaces and services to enhance the shopping experience. This growth and modernization strengthen the company's physical presence and emphasize its commitment to innovation and customer service. The company aims to become the supermarket for all Colombians, regardless of the size of their purchases.
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