IKEA: For the Holidays and Every Day

VML Poland’s new campaign shows how IKEA’s thoughtfully designed furniture helps everyone – even our beloved pets – celebrate what matters most over the holidays.

True to their feelings, pets remind us of the importance of closeness, no matter whether it’s the holiday season or just an ordinary day. This heartfelt campaign shows how IKEA inspires people to create a unique holiday atmosphere at home that lasts for the holidays and beyond.

IKEA FY25 XMAS Activate Digital 60s VO V2 YT

At IKEA, we aim to create homes that not only meet practical needs but also fulfil our emotional ones, fostering well-being and helping keep the magic of the holidays alive every day.

Karolina Szabłowska

Marketing Communication Manager, IKEA Retail, Poland

We needed to remind people of the importance of closeness and how whether it's the holiday season or just an ordinary day, IKEA brings people together for special moments.

IKEA aims to create homes that not only meet practical needs but fulfill our emotional ones as well, fostering wellbeing and keeping the magic of the holidays alive every day.

It’s well known that pets, especially the charming canines starring in this spot, show their joy and nostalgia more sincerely than anyone else. IKEA also launched a contest for pet owners, encouraging them to share photos showcasing IKEA products as their pets’ favorite relaxation spots in their homes.

For the campaign, IKEA is collaborating with selected influencers who will showcase the holiday collections on their social media accounts and help inspire creative approaches to interior design. Additionally, through the IKEA Family loyalty program, IKEA customers enjoy extra benefits tailored for special holiday moments, combining festive charm with everyday practicality.