These enhancements show how strategic redesign, partnered with customer-focused integrations, improves the overall experience and efficiency of Essity’s store. It now not only attracts more visitors but also efficiently converts them into customers who spend more per transaction, leading to higher revenues and a growing order volume.
Essity: Transforming DTC Commerce with Shopify
Enhancing engagement and streamlining operations on a unified ecommerce platform
Cliente
- Essity
Oficina
- London
Business background
Essity, a leading Swedish FMCG company operating across three divisions—Consumer Goods, Body Form, and TENA—is committed to enhancing health and well-being through innovative, customer-centric, and sustainable solutions. Through its consumer goods division, Essity sought to optimize its direct-to-consumer (DTC) strategy by partnering with VML to redesign its Shopify site, resulting in a 14.58% surge in gross revenue. This strategic enhancement also led to notable improvements in key performance indicators: a 2.1% increase in conversion rate (CVR) and a 3.45% rise in average order value (AOV), driving both growth in customer transactions and higher-value purchases and delivering a more tailored and impactful customer experience.
Challenges
The previous strategy prioritized delivery logistics over a comprehensive customer experience.
The out-of-the-box Shopify setup failed to reflect Essity's unique brand identity and values.
Operational inefficiencies within the platform resulted in increased costs and reduced customer retention.
Solutions
Shopify platform redesign: We redesigned the Shopify platform with customized features and functionalities, creating a digital experience that authentically represented Essity's brand and resonated with their target audience. This included a focus on enhanced user interface (UI) and user experience (UX) design.
Third-party app integration: Strategic integration of third-party apps streamlined platform operations, improved efficiency, and enhanced customer engagement through features like personalized recommendations, rewards program, and enhanced customer service tools.
End-to-end support: We provided comprehensive support throughout the entire process, from initial design and development to thorough testing and launch. This ensured a seamless transition to the new customer-focused approach and minimized disruption to ongoing operations.
Topline Results
Conclusion
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Proyectos afines
Boll & Branch
Helping Boll & Branch become a $100-million business on Shopify
What's good for the planet is good for business
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