Muscular Dystrophy Foundation
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Empowering the Neuromuscular Community with Accessible Resources and Support
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How could we creatively promote West Australian Ballet’s "echoes of VAN GOGH" – highlighting the intersection of fine art and dance.
VML crafted a unique print ad campaign that draws parallels between the dedication of a painter and a ballerina. By visually aligning a paintbrush with a ballerina’s leg, the ad celebrates mastery in both art forms. Renowned photographer Luke Carter Wilton captured this vision, enhancing the campaign's artistic impact.
The campaign successfully ran in The West Australian and The Sunday Times, bringing attention to the ballet and celebrating the timeless dedication of Vincent van Gogh paralleled with the commitment of ballet performers.