This global CPG organisation gave VML the challenge of countering the saturation effects of Paid Search to build awareness and grow New-to-Brand Customers through Amazon Advertising.
Driving new revenue growth for a global CPG
Amazon DSP: growing portfolio revenues, whilst leaving your competitors guessing how!
Cliente
- Global CPG
Oficina
- Luxembourg
Challenge
Solution
We used Audience and Category Insights within DSP to
- Determine market size
- Discover customer behaviours
- Identify look-alike audiences
With this intel, we could target consumers at all stages of the purchase cycle, from Awareness to Consideration and Purchase.
Growth
- 2.37 ROAS (vs 1.34 ROAS for the category)
- +700k unique users
- 56% increase in New-to-Brand Customers
- +311% increase in orders vs. previous year
From initial ‘Paid Search only‘ scope, we added DSP to boost brand building efforts and generate lower-funnel revenues across the client’s portfolio.
Please provide your contact information to continue.
Proyectos afines
Lo que hacemos
Connected Media
A media approach that connects paid, owned and earned experiences to drive measurable business outcomes.
Find out more 
Insight
The Future Shopper Report 2023
Una visión sin precedentes del mundo ecommerce y del comportamiento de compra de los consumidores para ayudarte a asegurar tu éxito
Leer artículo