The first booze brand website age verification that cannot be fooled.

Age Captcha CASE FILM

Underage drinking in Mexico has increased by 25%. The problem arises from minors frequently lying about their age and adults not doing enough to verify.

As part of Tecate's social responsibility, it was our duty to raise awareness. To do so, we decided to fix the first thing people see when interacting with the brand: our age gate.

Age Captcha draws inspiration from Google's captcha, featuring dummy-proof questions only people 18 or older can answer — from popular culture to everyday items and unforgettable fashion trends.

We cataloged 150 questions designed to validate each decade that provided valuable information for users on Tecate's platforms.

After consumers engaged with Age Captcha, they were invited to sign a pledge: A commitment to help fight underage drinking in Mexico.

Please provide your contact information to continue.

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Premios

London International Awards

London International Awards

2024

Gold

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