"Absurd Promises" helps people with Down syndrome by making them part of the political agenda.

Although Down syndrome is an irreversible genetic disorder, in Argentina people with this condition are obliged to renew their disability certificate once a year. It's an old law, absurd, and intentionally ignored by politicians. During Argentina's live presidential debate, we analyzed the proposals to measure their complexity, and in real time we tweeted the results, tagging politicians with a much simpler proposal to implement a new and more sensible disability law.

ASDRA ABSURD PROMISES
‘Absurd Promises’ demonstrates the potential of AI when put in the service of people, and in this case, people with Down syndrome. ASDRA recognizes the VML agency team, who, once again, put their creativity and talent to work in favor of the disability community.”

Pedro Crespi

Executive Director, ASDRA

In Argentina, people with Down syndrome must annually renew their disability certificate due to an absurd law ignored by politicians. At the same time, in the 2023 presidential elections, no candidate addressed disability, opting for absurd and unattainable promises.

Given that politicians use presidential debates to launch their campaign promises in front of millions of people, we decided to analyze them live and demonstrate how difficult they are to implement.

We decided to expose the candidates’s proposals and through data analysis, we developed an indicator that measures the implementation difficulty of each candidate’s proposals called “The Complexity Index.” Working alongside social scientists, economists, political scientists, lawyers and journalists, we analyzed hundreds of journalists' documents and papers, which enabled us to quantify the complexity of the most unusual proposals.

With a very limited budget, we managed to attract the attention of society and the media during the Argentinian presidential debate. Our claim reached candidates and the Argentinean Congress, and in record time, the new disability law was approved and implemented throughout the country. More than five million people were impacted thanks to our proposal.

Now, 100% of people with Down syndrome will no longer have to renew their disability certificate and their rights will be recognized throughout their entire lives.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Premios

Gerety Awards

Gerety Awards

2024


1 Gold & 1 Silver

2024 Cannes Lions

2024 Cannes Lions

Creative Data — Data Visualisation


Gold Lion

2024 Cannes Lions

2024 Cannes Lions

Sustainable Development Goals — Reduced Inequalities


Bronze Lion

The Clio Health Awards

The Clio Health Awards

2024


Gold & Silver

The One Show

The One Show

2024


1 Bronze