For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So, to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?
A Supreme for Every Pantry
Heather McMahan and Stouffer’s are on a mission to bring new Stouffer’s Supreme to every “pantry” in America
Cliente
- Stouffer’s
Oficina
- New York
- United States
We scoured the Internet to find as many people as we could with the last name Pantry. Then we set out to fill those “Pantrys” with Stouffer’s Supreme.
Justin Ebert
Executive Creative Director, VML
Stouffer’s is launching a new product, Supreme Shells & Cheese, in the shelf stable mac & cheese aisle. We need to make consumers aware that 1) Stouffer’s has a new product and 2) it’s not in the freezer, but in the pantry
For Stouffer’s first foray out of the freezer aisle and into the pantry, we’re making it our mission to get Supreme Shells & Cheese into every Pantry in America. And we’re going to do just that – by delivering a box to everyone in the country whose last name is “Pantry.”
And not just people named Pantry. We’re bringing Stouffer’s Supreme to food pantries too. So while we’re filling bellies, we’re filling pantries.
Niraj Zaveri
Executive Creative Director, VML
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Press
Heather McMahan Says Her Family Will Be ‘A Liability’ on Cruise — And Shares How She’s Giving Back
US Weekly
Stouffer’s Launches 'Supreme Shells & Cheese' with a Cross-Country Pantry TourLBB Online
Heather McMahan + Stouffer’s bringing mac + cheese to every “pantry” in the USAThe Los Angeles Egotist
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