Challenge

A SHIFTING RETAIL MODEL: the organisation’s entire infrastructure was focused on distributor orders for mass specialty retailers who had begun to shift to private-label products. We needed to create a whole new distribution approach that increased brand relevance and put products directly into the hands of their consumers.

Solution

DAILY STRATEGIC LEADERSHIP: We have been partners providing a comprehensive (and evolving) direct-to-consumer strategy with digital at the core including web and social experience, creating ads that drive eCommerce revenue and retail foot traffic.

  • Paid Search text and shopping ads
  • Facebook / Instagram (Paid)
  • Display Media (prospecting and remarketing)
  • Dynamic Creative
  • Customer Insight Survey to drive messaging, content and audience targeting that uncovered high value audiences
  • Full conquesting strategy
  • Product inventory tracking recommendation
  • Place-based mobile
  • Website enhancements
  • SEO content and ranking strategies
  • Responsive uses of data to drive growth and uncover opportunities in channels, audiences and even business model.​

Growth

  • 400% growth in revenue in Year 2
  • 30% of all revenue via D2C in Year 3
  • 40% lift in Find in Store Clicks in Year 4 (response to supply chain for camping brand)
  • 17X increase in retailer foot traffic (competitor conquesting campaign)
  • 40% average increase in promo sales (search promo strategy for a second camping brand)
  • 90% ROI increase from Google Shopping (search strategy for a watercraft brand)
En un vistazo
400%

Growth in revenue in Year 2

En un vistazo
40%

Average increase in promo sales for camping brand

En un vistazo
90%

ROI increase via Google Shopping for watercraft brand

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Connected Media WT COM Hero
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