VML has been named the fourth most effective agency network in the WARC Effective 100. This prestigious recognition comes on the heels of VML’s continued success in creating innovative solutions that drive measurable results for client partners.
The WARC Effective 100 serves as an authoritative benchmark for marketing effectiveness, evaluating agency performance based on the effectiveness of their award-winning campaigns globally.
VML’s parent company, WPP, was also recognized as the number one company on the WARC Effective 100, earning the coveted "triple crown" by topping the Creative, Media, and Effective 100 lists for 2025.
The WARC rankings take into account results from a range of global award shows, ensuring that only the most impactful campaigns are recognized. VML’s position in the top four reflects the agency’s ability to combine creative excellence with results-driven strategies that meet clients' goals across various sectors.
For more details on WPP's recognition and the full list of top agencies, visit WPP's press release.
