Since the launch of VML in January 2024, when Wunderman Thompson and VMLY&R joined forces, we’ve been laser-focused on delivering connected brand experiences that drive measurable impact across the end-to-end consumer journey. We’ve set out to help our client partners thrive by uniting creativity, technology, and data to deliver seamless, transformative solutions.

In just over a year, this commitment has been validated through five major analyst evaluations, showcasing our expertise in Brand Experience, Enterprise Solutions, and Commerce. These recognitions not only reflect VML’s vision for innovation but also underscore our dedication to driving meaningful business outcomes for our client partners in an ever-evolving marketplace.

As we continue to accelerate our momentum, here’s a recap of these accolades — each highlighting how we’re redefining what it means to create connected brands:

Forrester Commerce Wave

WPP has been named a Leader among commerce service providers in The Forrester Wave: Commerce Services. According to Forrester, WPP shines with flexible creativity in its commerce strategy anchored by WPP Open.

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Recognition Gartner Magic Quadrant

VML has been named a Visionary in the Gartner Magic Quadrant for Digital Experience Services, ranking in the Top 5 in Content & Creative, Experience Solution Operations, Marketing Services, and Experience Design.

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Recognition IDCWPP Leader

WPP was named a Leader in the IDC MarketScape for Worldwide Adobe Experience Cloud Professional Services, recognized as one of the world’s largest marketing and advertising firms.

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Recognition Forrester

VML has been recognized as a Strong Performer in The Forrester Wave: CX Strategy Consulting Services, Q4 2024 –– noted as having “a superior vision that is well aligned with its frameworks and methods.”

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Recognition WPP Forrester Wave

WPP has been recognized as a Strong Performer in The Forrester Wave: Adobe Services, Q3 2024, earning the highest scores in Adobe Commerce, Adobe B2B Automation, and Adobe Customer Data Management criteria.

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