The 2024 LIONS Creativity Rankings have been officially released, and VML has emerged as a powerhouse in global creativity.

On a global scale, VML ranked in the Top 6 Most Awarded Agencies Worldwide, a testament to its creative influence across multiple markets.

Additionally, Scholz & Friends, a VML company, ranked #2 in the Craft Track, while VML New York was recognized as the #3 ranked agency in the Experience Track.

Across nearly a dozen countries, VML’s offices and network agencies delivered standout performances:

  • VML Buenos Aires: #1 in Argentina
  • VML Melbourne: #2 in Australia
  • VML Ogilvy Japan: #3 in Japan
  • Scholz & Friends Berlin: #4 in Germany
  • VML Mumbai: #4 in India
  • VML New York: #5 in the U.S.
  • VML São Paulo: #6 in Brazil
  • VML Madrid: #6 in Spain
  • VML Toronto: #7 in Canada
  • VML Commerce Buenos Aires: #7 in Argentina

A major highlight from this year’s rankings is the success of The Coca-Cola Company, a valued client partner of WPP and VML. Coca-Cola was named Creative Brand of the Year for the first time, receiving a remarkable 17 Lions.

The Coca-Cola Company believes creativity is a superpower that drives growth, inspires people, and – most importantly – ignites change.

Manolo Arroyo

EVP and Global Chief Marketing Officer, The Coca-Cola Company

Additionally, WPP, VML’s parent company, was named Creative Company of the Year, with standout collaborations such as the “Thanks for Coke-Creating” campaign earning three Gold Lions, among a total of 17 Lions across various projects.

According to Simon Cook, CEO of LIONS, the LIONS Creativity Rankings serve as the ultimate global benchmark for creative excellence. He emphasized the impact of creativity in driving business growth and shaping culture: “The official rankings are a celebration and a powerful tool for future success, while the report delivers tangible examples of how creativity can drive progress.”

These accolades mark a banner year for VML as it continues to push the boundaries of creativity and innovation across the global marketing landscape.

For more details and insights into the rankings and the work that shaped this year’s results, visit the LIONS Creativity Report.

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