Coca-Cola is bringing back its legendary "Share a Coke" campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences.
In a world dominated by digital interactions, "Share a Coke" offers a tangible way to celebrate friendships and cross-cultural connections. The brand’s unique customisation platform offers even more names to choose from and the ability to add your own personal touch. If you can’t find your name in store, scan the QR code (on can), which will take you to the “Share a Coke” digital hub.
The relaunch looks to empower individuals to share personalised Coca-Cola cans as an expression of appreciation for a friend, loved one, or colleague, reminding us that all it takes to spark a connection is the simple act of sharing. By seamlessly integrating digital experiences and personalized moments, Coca-Cola is not only refreshing this iconic brand experience but also setting a new standard for how brands can meaningfully engage with their audiences to build lasting brand love.
As digital natives, Gen Z welcomes sharing online, and social media can be a real tool to help foster connections. 56% of Gen Z have friends they’ve only met online and have never met in person, thanks to their comfort with online methods of meeting and connecting with new people*. However, these interactions can feel momentary, and the appetite remains for connections that uplift friendships and build lasting memories.
