Black Friday 2024
The Power of Peak
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Ya ha salido Future Shopper 2024
El informe analiza la evolución del panorama del consumidor a nivel mundial y las nuevas oportunidades que tienen las marcas de alcanzar el éxito a largo plazo.
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Amazon Prime Day 2024: Record Revenue, Innovations and Competition
An early kick-off to back-to-school and holiday shopping season
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7 ways automotive brands can navigate the industry’s digital disruption
We take a closer look at the key areas requiring transformation to navigate this rapidly evolving environment
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Conversations in Commerce LA: Customer Retention Fireside Chat with Shopify
Take a deep dive into the complexities of customer retention in a fireside chat with Diff, VML’s Shopify Center of Excellence.
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The crucial role of Data Governance in transforming the CPG industry
Unpacking the 3 key roles critical to the effectiveness of Data Governance and why it has emerged as a strategic imperative for CPGs today
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The Future Shopper Report 2023
Una visión sin precedentes del mundo ecommerce y del comportamiento de compra de los consumidores para ayudarte a asegurar tu éxito
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Tomorrow's Commerce 2024
20 future trends to pique the interest and shape the plans of business leaders today
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NRF: Retail’s Big Show 2024 Takeaways
From AI to Retail Media, plus innovation at scale
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Luxury in Flux? The trends outlook for 2024
Read our Top 10 Luxury Sector Trends for 2024
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Gaming, what in the metaverse is happening?
And why this matters for today's retailers
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The Brave New World of Creative Commerce
From subconscious ordering to Gen Z banking on Twitch
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How Chat GPT helps writers with dyslexia
Using ChatGPT or any other LLM tool can be incredibly helpful for those of us who struggle to get our thoughts down on paper
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Consumer optimism up, but pragmatism rules
Holiday season 2023 purchasing is looking intentional and practical, says Tyler Murray, US CEO of WPP’s VMLY&R Commerce
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How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
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What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
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