The Future 100: 2025

The alcohol industry is undergoing a dynamic shift, driven by evolving consumer preferences, a growing emphasis on experience and a desire for both affordability and indulgence.

To thrive in this competitive market, alcohol brands must embrace creativity, innovate with flavor and offer accessible luxury to cost-conscious consumers. This report highlights three key trends that will shape the future of the alcohol industry in 2025 and beyond.

Descubra las últimas tendencias del sector B2B

Key FMCG Trends

En un año de interrogantes, el más acuciante debe ser: ¿cuál es la responsabilidad de las empresas en la creciente crisis climática y cuánto podemos cambiar realmente? No ha habido respuestas más inequívocas que la designación por Patagonia de la Tierra como parte interesada junto a sus accionistas. Con el greenwashing en el punto de mira, se exige a las marcas que tomen medidas significativas, reflejadas en Metaverse for Good y Sustainability in the Metaverse. Pero no todo es pesimismo, lo importante es que esta tendencia se basa en el optimismo climático, y es nuestro trabajo considerar cómo podemos crear un trabajo desenfrenado, impactante y enérgico que dote a la gente de esperanza Expresionismo elevado.

Creator to consumer (C2C)

New platforms are allowing creators to build their own storefronts, enticing shoppers with a blend of content, storytelling, and personality, while offering a new discovery channel for brands and retailers.

Why it's interesting

Brands can bank on the lure of influencer tastemakers to draw in customers with a blend of personality, storytelling, and enhanced discovery.

Fanspiration

Vocal fans and influencers are inspiring their favourite brands to innovate. This comes as the new social-media-driven R&D paradigm, where brands are parlaying fan hacks and viral influencer content into valuable new product development and innovation opportunities.

Why it's interesting
Brands can satisfy consumer craving for creative influence by tapping into fanspiration, rewarding, and delighting fans with real-life innovations based on viral hacks.