AI experts

As creatives, consumers, and industry leaders scramble to harness and utilize AI’s expansive abilities, the tool continues to grow, evolve, and find new use cases. VML Intelligence spoke with a range of experts in their own fields with insight into AI as we see it now, and what impact it will have on the world in the future.

Daniel Hulme, CEO of Satalia and Chief AI Officer for WPP, breaks down what AI does for VML Intelligence. “AI is used to understand human behaviors in a much more granular way and it understands what to do to influence and direct people’s behaviors. We’re able to now do that on steroids and be more scientific about that, which underscores the responsible use of these incredibly powerful technologies.”

I don't see a future without it.

Marcel van Brakel

Founder of Polymorf

Marcel van Brakel, founder of the interdisciplinary Dutch experience design collective called Polymorf, envisions the technology reaching into every industry. “I cannot imagine a field where it's not applied. It's already almost the everywhere. AI is very powerful tool to take over or optimize our processes, but I think AI can still step into fields where there's a lot of uncertainty, too. I don't see a future without it.”

AI has profound implications for creativity, according to Scott Belsky, Adobe’s Chief Strategy Officer and EVP for Design & Emerging Product. “The development of Generative AI means that expressing yourself no longer requires climbing creativity’s notoriously steep learning curve,” he tells VML Intelligence. “That’s going to lead to a new era of creative confidence for all that will produce amazing work.”

Creativity can’t be commoditized. AI can’t create the objective or the goal. Humans do that.

Daniel Hulme

CEO of Satalia and Chief AI Officer for WPP

Hulme believes that AI will only “accelerate the creative process. Creativity can’t be commoditized. AI can’t create the objective or the goal. Humans do that, and AI will continue to supercharge our creativity."

High-fashion houses and designers are leveraging the power of AI to create new-age concepts. We previously spoke with Marco Marchesi, Chief Technology Officer for digital fashion house The Fabricant, about the impact AI is making and will have on the industry. “The amount of AI fashion creations that are being published demonstrates that fashion design has always been in the imagination of people, and its democratization is transforming an entire industry,” says Marchesi. “How AI design will be integrated into existing industrial processes is something that is being explored by several brands.”

“What happens when we create a technology that pushes us 100 or 1000 years beyond where we exist currently? Beyond where our laws or social norms can meaningfully apply to them?” Jason Carmel, Creative Data Group Global Lead at VML, contemplates with the Intelligence team. “Artificial Intelligence is at an inflection point where we will see such a steep change. We are in a race right now to see whether we can put adequate checks and balances in place to protect and prepare us as a society to use this amazing technology rather than have a select few apply it onto us without our understanding or consent.”

...the effect of AI will be far reaching in accelerating innovation and advancing human civilization to new heights.

Dee Kanejiya

Founder and CEO of Cognii

This tool has implications in business and educational developments as well. “AI technology offers a significant opportunity to transform businesses that rely on processing a large volume of natural language data. Education and corporate training industry will emerge as one of the biggest beneficiaries of AI over the next decade as it replaces the old ineffective and expensive practices with the new more powerful and cost-effective practices to improve the quality and affordability of education,” Dee Kanejiya, founder and CEO of educational AI platform Cognii tells VML Intelligence. “AI will also improve training and re-skilling by creating advanced simulations of real-world work environment and generating more accurate performance analytics for managers. Since learning is central to human development, the effect of AI will be far reaching in accelerating innovation and advancing human civilization to new heights.”

Joel Wright, CEO and co-founder of Sinecure.ai, offers VML Intelligence his insight into what AI can offer companies looking to hire new talent using intuitive new tools. "We like to say Sinecure delivers candidates you actually want to hire - and that's made possible through the use of AI.” Along with assessing the candidates' technical skills and experience, Sinecure’s AI allows recruiters to take a deeper look into candidate potential. “AI flips the script, so to speak, from selecting candidates based on past performance to selecting candidates based on aptitude and future potential. This deep analysis ensures employers will have the right people in the right roles who will drive growth and success in their organizations well into the future.”

AI will impact “every product of every company,” Google CEO Sundar Pichai said at a panel at the CEO Summit of the Americas in 2022. It’s time for brands and consumers alike to prepare for the changes and advancements this technology will push forward in the coming years.

Main image by LEELA, courtesy of The Fabricant.