Brand are embracing multiple digital channels as a way to connect with customers, investing in Retail Media propositions (search, onsite display, offsite programmatic, offsite social etc.). And according to Forrester, 70-90% of the growth of brands will depend on Retail Media.
The reasons are clear - retail media uses first-party data which enables highly targeted ads to shoppers. At scale, this becomes both highly effective and cost-efficient for advertisers seeking to connect with new, in-market shoppers.
VML's Retail Media practice helps clients take advantage of the opportunity. Comprising a team of dedicated retail media network specialists, working across 20+ major retailers, we can deliver the strategy and execution for all your Retail Media Network campaigns.
