The Hall of Zero Limits

Challenge

Get Black youth creators and arbiters to build and strengthen cultural affinity for Sprite Zero by creating a digital experience to highlight the Black Panther partnership for the release of the new movie.

Inspiration

In a culture that makes being extraordinary at a young age feel like the new normal, we want to reassure young people that they don’t need to have fully grasped their gift just yet. There’s no timeline or shot clock.

Idea

Build The Hall of Zero Limits, where zero limitations means infinite possibility. The experience is a guided, 3D immersive space inspired by the lure and advanced world of Wakanda. Here, users can explore freely and choose their own path with the help of a Wisdom Guide that leads them through curated content, an inspiration garden and a persona quiz to help them discover their potential gifts.