Boonthavorn 'Door Poster'

The move-out rate of family members continues to decline in Thailand, meaning many more generations coexist with different lifestyle needs and preferences. It can result in tense conversations around what a home means and is designed for.

Boonthavorn encourages families to talk about expectations as the starting point of a co-created home space. Alongside a suspenseful film showing the intergenerational conflicts around home renovation, the conversation is aided by a new innovative AI-powered design tool allowing consumers to input their dream interior vision to create a life-size ‘Door Poster'.

A happy life therefore starts at home. At Boonthavorn, we are encouraging families to talk about expectations as the starting point of a co-created home space, which is the idea behind Boonthavorn's 'LIVE OUR WAY' concept.

Chanat Choochart

Deputy Managing Director of Digital Business & Branding, Boonthavorn

Amid changing attitudes and societal context, in the past three years Thailand has seen a decline in the move-out rate of family members with some houses now having up to four generations. Home renovation can be a tense subject at the best of times and is not something to be decided by only one person; all generations coexisting can have different lifestyle needs and preferences.

For over 40 years Boonthavorn has been a familiar name in Thailand as a leading home improvement retailer. How could the brand encourage families to talk about expectations as the starting point of a co-created home space?

The captivating five-minute film launched under the 'LIVE OUR WAY' brand message shows the complicated differences between grandfather and grandson living together – building up suspense and tension, to eventually smash down the stress of generational home improvement conversations.

Alongside the film is a design conversation tool, allowing consumers to input their dream interior vision to create a life-size ‘Door Poster’ - designed free of charge by Artificial Intelligence and Boonthavorn’s EVERYROOM team of room stylists.

Given to homeowners as a key visual based on each homeowner's design idea, each poster is meant to be hung on the room door to get a conversation started with other occupants. The first 300 respondents received a life-size Door Poster delivered to their doorsteps. Upon concluding the conversation, consumers can simply scan the QR code next to the doorknob to access the shopping list quickly and conveniently on Boonthavorn’s website.

• 1200 door posters generated in one week

• 2 million in PR Value

• 8.9 million impressions

• 20% increase in website traffic