Conquer the Weekend

VML’s latest work for the Ford Everest SUV – the market leading SUV in New Zealand since 2022

Everest is New Zealand Car of the Year 2023, Large SUV Best in Class 2023, and Company Vehicle Large SUV of the Year 2023 for good reason: it’s great for work but it also rules the weekend, and as New Zealanders we love to make the most of those. Everest is ready for whatever adventure you and your family want to throw at it, and we enjoyed demonstrating that in ‘Conquer the weekend’ campaign.

Rachel White

Marketing Manager of Passenger Vehicles, Ford

Showcase the versatility of Ford Everest – the market leading SUV in New Zealand since 2022

New Zealanders are a pretty understated bunch. Ask them how their weekend was and no matter how action-packed and incredible it was, they'll say something like 'yeah nah, pretty chilled'. This insight fuelled the idea

We launched the campaign Conquer the Weekend – shot over 2 days, showing just how much can be packed into one weekend with an Everest, narrated in a classic low-key Kiwi tone of voice.

All shot within the Auckland environs, a suite of camera tech including drones and purpose-built tracking vehicles was deployed to put the viewer in the front seat for a weekend of adventures, with Everest being put through its paces all along the way.

While our character kept his description of the weekend’s events quintessentially Kiwi and understated, we wanted to contrast this with what you can actually do with the Ford Everest.

The campaign is currently in-market