As the Global Chief Creative Officer for one of the largest and most awarded global health communications agencies, Routhier leads a specialist creative team spanning three continents including APAC, Europe and North America. She is also a member of the VML Health senior leadership team.

Mel is a regular juror for health at Cannes and was president of the Health and Wellness Jury for Cannes Lions in 2023. A proven leader who tirelessly works to transform brands and make them famous, Mel’s work has received top honors at the major industry shows, including awards from Cannes, the London International Awards, Clios, Effies, Lürzer’s Archive, Communication Arts, ADDYs, REGGIEs, and the Chicago Advertising Federation.

Routhier also retains her long-standing role as Chief Creative Officer of VML Chicago, continuing, with her team, to manage clients including Kraft Heinz, Butterball, Kontoor Brands, and YMCA. Her current health clients included Abbott Laboratories, Walgreens and Pfizer.

In addition to being a 24-year veteran of the ad industry, Mel is also a 10-year vet of the equally challenging and fulfilling parenthood industry, where, alongside her husband Eric, she serves as co-Chief Operating Officer to her two small children, Elliot and Faye.