No. 8: "Waiting to Live" by VML London for NHS Blood & Transplant
VML earns the No. 2 spot in WARC’s global rankings, marking its highest placement to date; five VML offices in the top 50; seven VML campaigns in the top 100

The WARC Creative 100 rankings for 2025 have been released, highlighting the most awarded agencies and campaigns in advertising and marketing worldwide.
VML has climbed to No. 2 in the Top Agency Network category, moving up from its No. 3 ranking last year. This recognition reflects the agency’s continued creative impact on the global stage.
Among individual agency offices, several VML locations secured strong placements, including VML New York, which made a significant leap in the rankings to No. 3, up from No. 22 last year. VML Mexico ranked No. 33, VML London ranked No. 36, VML Buenos Aires ranked No. 42, and VML Melbourne ranked No. 49.
Additionally, WPP has been recognized as the most creative company on WARC's 2024 Creative 100 List, marking its third year in a row to receive the honors.
WARC is the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75,000 marketers and advertisers across 100-plus markets around the world by providing rigorous and unbiased actionable insights, evidence and best practices.
The WARC Creative 100 ranks the most awarded companies and campaigns for creativity from around the globe, and this prestigious list acts as a benchmark for global creative excellence.
For more details on the full rankings, visit WARC's website.
VML campaigns ranking in the top 100:

No. 11: "FitChix" by VML Sydney

No. 51: "OREOCodes" by VML New York for OREO

No. 54: "I See Coke" by VML Dubai and VML New York for The Coca-Cola Company

No. 55: "Don't Delete Menu" by VML Buenos Aires and VML New York for Wendy's

Tied at No. 73: "This Is Not a Game" by VML Mexico City for Movistar

Tied at No. 73: "Thanks for Coke-Creating" by VML New York, VML Kansas City, VML São Paulo, VML Sydney, VML Mexico City and Ogilvy London for The Coca-Cola Company
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