Obviously, VML’s full-service influencer marketing and content solutions agency, is now officially a part of the Walmart Connect Partner Network. With this integration Obviously is able to leverage Walmart’s first-party data and Walmart DSP to design high-impact influencer campaigns, connecting brands with their most valuable shoppers across digital and in-store channels.
With Walmart Connect’s data and reach, Obviously identifies top-performing influencer content and amplifies it through precision-targeted ads that engage shoppers at key moments. Brands working with Obviously benefit from Joint Business Planning (JBP) credit for DSP spend, enhancing the value of their campaigns within the Walmart ecosystem.
Obviously’s AI-powered technology and custom creator networks offer brands tailored solutions that generate measurable outcomes. From selecting the best-fit influencers and creating engaging content to optimizing campaigns, Obviously manages every detail, ensuring seamless execution and impactful shopper engagement.
