The Future 100: 2025

The alcohol industry is undergoing a dynamic shift, driven by evolving consumer preferences, a growing emphasis on experience and a desire for both affordability and indulgence.

To thrive in this competitive market, alcohol brands must embrace creativity, innovate with flavor and offer accessible luxury to cost-conscious consumers. This report highlights three key trends that will shape the future of the alcohol industry in 2025 and beyond.

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Key FMCG Trends

Eine der dringensten Fragen in diesem Jahr lautet: Welche Verantwortung tragen Unternehmen für die wachsende Klimakrise, und wie viel können wir verändern? Es gibt keine eindeutigere Antwort als die von Patagonia, die die Erde als Stakeholder -neben seinen Aktionären - bezeichnen. Mit Greenwashing unter Beschuss, müssen Marken sinnvolle Maßnahmen ergreifen, die sich im ,,Metaverse for Good'' und ,,Sustainability in the Metaverse'' wiederfinden. Doch es ist nicht alles Schwarzmalerei, da dieser Trend auf Klimaoptimismus beruht. Unsere Aufgabe ist es, eindrucksvolle Projekte zu schaffen, die den Menschen Hoffnung geben - Elevated Expressionism.

Creator to consumer (C2C)

New platforms are allowing creators to build their own storefronts, enticing shoppers with a blend of content, storytelling, and personality, while offering a new discovery channel for brands and retailers.

Why it's interesting

Brands can bank on the lure of influencer tastemakers to draw in customers with a blend of personality, storytelling, and enhanced discovery.

Fanspiration

Vocal fans and influencers are inspiring their favourite brands to innovate. This comes as the new social-media-driven R&D paradigm, where brands are parlaying fan hacks and viral influencer content into valuable new product development and innovation opportunities.

Why it's interesting
Brands can satisfy consumer craving for creative influence by tapping into fanspiration, rewarding, and delighting fans with real-life innovations based on viral hacks.