Our experts have put together the top takeaways, trends and insights to prepare brands for the changes coming to search in 2025. Download the report to stay competitive in search and reach your goals.
Read up on the major evolutions in search and top takeaways so you can prepare for changes ahead in the search landscape.
Download the 2025 Search Predictions Report
The search landscape is evolving
Developments in the digital landscape are driving major shifts in the way our experts predict trends and craft strategies at VML. Some major themes we're seeing:
- Google’s search dominance is under threat.
- AI is reshaping the search landscape.
- Measuring search success is changing.
We've kept a pulse on the industry and have the top trends, takeaways and recommendations to help brands be the most discoverable and reach their goals.
The Top Search Predictions for 2025
AI-driven search results are expanding content opportunities even more across channels. Google is showing us that eventually all available channel to be scraped will be and integrated into search results as much as possible.
AI is entering a more realistic phase of growth, moving past the hype to focus on practical, tangible benefits. By understanding its current limits and strengths, we can integrate AI strategically to drive meaningful results.
Google AI is showing the accessibility of AI-driven ad campaigns that deliver the right ad format to the right person at the right time to reach our campaign goals.
Google's local pack is taking up more real estate and pushing organic brand results further down on the search engine results page (SERP), impacting visibility and click-through rates. This shift gives ideal positioning on the SERP to local businesses.
Download the 2025 Search Predictions Report
Our experts have put together the top takeaways, trends and insights to prepare brands for the changes coming to search in 2025. Download the report to stay competitive in search and reach your goals.
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