VML fully realizes the potential of Braze, one of the world’s leading customer engagement platforms, for global enterprise brands. Our Braze Global Center of Excellence empowers complex, enterprise organizations to integrate Braze seamlessly into their operations, overcoming challenges such as outdated processes, siloed data, and the absence of real-time capabilities.
We do this to create new experiences for customers where real-time personalisation in mobile apps, web experiences, email and messaging really matter.
Our expertise spans CRM, loyalty, marketing automation, and personalization; enabling us to humanize customer relationships at scale. Partnering with VML means unlocking faster rollouts, enhanced platform usage, and efficient campaign creation and activation—all powered by Braze’s omnichannel engagement capabilities.
Explore how Braze and VML revolutionized Wendy's customer engagement in just 56 days by transitioning to the Braze platform. Hear from key representatives as they share insights into the challenges encountered, the strategic actions implemented, and the remarkable results obtained, highlighting how Braze’s innovative solutions enable brands to connect with customers and achieve measurable business growth.
Forge is Braze’s premier user conference. And this year it’s bigger than ever. Join us in Las Vegas from September 23-25, where, together with our WPP colleagues, we will share success stories from global brands like Wendy’s and Purina.
Keynote with WPP: Speakers Roy Armale, Bill Magnuson and Astha Malik
Tuesday, September 24 | 9:30 AM - 11:30 AM | The Theater
The Power of Real Time Data & Rapid Execution: Lunch & Learn with VML, Ogilvy and WPP
Tuesday, September 24 | 11:30 AM - 1 PM | 24 Oxford
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VML is one of Braze’s most trusted and top-certified strategic partners, with extensive experience helping large enterprises succeed with Braze. We help you:
Scale Personalization at Speed: Our frameworks ensure that data, technology, content, and orchestration work together seamlessly to deliver real-time, personalized experiences at scale.
Optimize Real-Time Data Streams: We ensure your organization can leverage Braze’s real-time data capabilities by moving beyond batch processes and outdated systems.
Streamline Campaign Activation: With our Run and Operate model, you can launch campaigns faster and with greater accuracy, improving overall efficiency and reducing error rates.
Drive Marketing Automation and Loyalty: We integrate Braze with your tech stack, providing the expertise needed to optimize Braze’s advanced features, from loyalty programs to omnichannel messaging.
The VML Braze Accelerator is designed to help you realize the value of Braze faster. With over 20 years of experience in CRM and loyalty, VML has codified best practices specific to Braze, offering reusable services and methodologies that streamline integration, personalization, and campaign execution.
By leveraging our proven methodologies, we can quickly deploy Braze across multiple markets and business units, ensuring consistency and efficiency.
We enhance your ability to capitalize on Braze’s real-time data capabilities, allowing for more accurate targeting, personalized experiences, and faster campaign activations.
Our Accelerator includes built-in optimization processes that evolve your Braze setup, ensuring it adapts to your growing needs and delivers the most value over time.
We simplify and replicate CRM and personalization strategies, ensuring seamless integration across large, complex organizations, from development to ongoing support.
The VML Braze Accelerator allows your brand to benefit from the collective experience of global brands, driving greater efficiency, improved performance, and faster time-to-value.
