Brand Experience

Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

Im Überblick

Most Innovative Network

Cannes International Festival of Creativity 2023

Im Überblick

Agency Of The Year

D&AD Awards 2024

Brand Experience Arbeit

Frankfurter Allgemeine Zeitung

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany

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Wendy's

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform

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Mondelez

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation

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Mondelez

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations

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Wendy's

Spicing Up the Holidays

A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament

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Mehr unserer arbeiten

Brand Experience Insights

Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world

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Mehr insights

Brand Experience News

News

Leader of VML Network Company Appointed Cannes Jury President

Chief Creative Officer of Scholz & Friends, a VML network company, chosen as Industry Craft president for 2025 Cannes Lions International Festival of Creativity

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