Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience Arbeit

Frankfurter Allgemeine Zeitung
Hat Awards

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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The 100th Edition Hero Image
Wendy's
Hat Awards

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
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Wendys Enter Chat Hero
Mondelez
Hat Awards

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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OREO Calls HERO
Wendy's

Spicing Up the Holidays

A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament
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3 Spicy Ornament
Chile Ministry of Transport

Social Wreaths

A culturally resonant campaign reducing road deaths in Chile by 17% through innovative and impactful roadside memorials
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Social Wreaths

Brand Experience Insights

Coca Cola hero 01
Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Brand Experience News

Australian Defence Force Campaign Amplifies the Hidden Talents of Submariners
In der Presse

Australian Defence Force Campaign Amplifies the Hidden Talents of Submariners

VML Australia's campaign for ADF Careers reveals the extraordinary missions of submariners, inspiring Australians to explore this ambitious, hidden career path
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VML Celebrates Duo of Wins at Adweek Experiential Awards 2024
News

VML Celebrates Duo of Wins at Adweek Experiential Awards 2024

Agency's innovative campaigns for General Mills and the Tennessee Department of Tourist Development earn top honors
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FW Bye Bye Shark
In der Presse

"Bye Bye Shark" Parody by Sea Shepherd Warns Against Shark Consumption

VML Brazil and Sea Shepherd's "Bye Bye Shark" urges the public to avoid dogfish (shark and ray meat), raising awareness and pushing for shark protection laws
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FW Social Wreaths
In der Presse

Chile’s Road Deaths Drop 17% After 'Social Wreaths' Campaign

VML Chile's ‘Social Wreaths’ campaign uses roadside memorials to honor traffic victims and raise safety awareness for Chile’s Ministry of Transport
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