Brand Experience

Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

Im Überblick

Agency of the Year

The Drum Awards 2023

Im Überblick

Most Innovative Network

Cannes International Festival of Creativity 2023

Im Überblick

Integrated Agency of the Year

Campaign Global Agency of the Year Awards 2023

Brand Experience Arbeit

Frankfurter Allgemeine Zeitung

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany

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Wendy's

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform

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Mondelez

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation

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Ford

The Castle

VML Detroit shows how Ford Mobile Service works for just about everyone – even vampires

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Coca-Cola

The Bestie Mode Experience

Coca-Cola and OREO celebrate their iconic collaboration with an epic launch event

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Coke Bestie Mode Experience Hero Shot v2

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Brand Experience Insights

Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world

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Mehr insights

Brand Experience News

News

VML Scores at 2024 Clio Sports Awards

The agency earns six Clio statues, including Gold in Social Good for "Hey! He Is Not a Kid," alongside wins for "Ontario Unfiltered" and "Faces for the Future"

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