We Agree On

Take a moment to observe — across every continent, there are restaurants boasting about having the "best burger," "falafel king," or "top-notch pizza." This ongoing debate seems endless, yet there's one unanimous point of agreement: the "best" food in the world should always be accompanied with Coca-Cola.

With the subjective nature of defining the "best" restaurant, Coca-Cola faced the challenge of finding a common thread among diverse culinary experiences across the United States.

Inspired by the plethora of restaurants claiming to be the best in their respective cuisines, Coca-Cola embarked on a nationwide journey to discover the one thing these establishments agreed on — their preference for Coca-Cola as the perfect complement to their delicious dishes.

Through the "We Agree On" campaign, Coca-Cola successfully highlighted its ubiquitous presence in regional U.S. restaurants, showcasing how the beverage bridges culinary divides and fosters unity among diverse dining experiences. The work ran across billboards and newspapers and extended to social media.