Sainsbury’s Transformation

Eight million customers, 12 million orders, 225 stores – replatforming and integrating Sainsbury’s digital offering meant thinking big. Working on this unprecedented CPG eCommerce project inspired us to develop an end-to-end, truly connected experience.

In keeping with Sainsbury’s reputation for excellent online service, we managed the delivery of systems as well as provided a go-live strategy, building a new multi-channel platform capable of supporting 20k–30k orders a day. Our comprehensive solution included B2C sites for desktop, mobile and tablet, a call center platform, delivery management and scheduling, and in-store support tools. We also introduced enhanced navigation and data-driven merchandising for a superior CX and implemented the data migration and rollout of more than 8 million customers. We integrated the platform into 252 fulfilment centers and stores across the UK.